Digital Takeover
Honda Civic is a brand that knows its driver - today's optimistic youth. Accordingly, this campaign focused on the idea that "today is pretty great," with TV spots featuring an original blues ballad and a print campaign featuring current memes and pop culture references. In the digital space, we took over the home pages of news sites, and allowed our adopted spokesmemes to literally change the stories to focus on the more positive things going on in the world.